Hologram & Projection Mapping

- Commercial Project / 2024.07

  Creative Director

To celebrate the next generation of Nike Air, we were tasked with creating a large-scale projection stunt at the Nike Orchard Road flagship store in Singapore. The Win on Air campaign aimed to shine a spotlight on the achievements of three champion athletes: Sha’Carri Richardson, Kylian Mbappé, and Victor Wembanyama.

To bring the campaign to life, we recreated the three iconic athletes using photorealistic CG and cutting-edge AI motion capture techniques. The resulting 60-second animation transformed the building’s 15-meter glass facade into a stunning canvas. Two 6 x 4-metre Hologauze screens flanked the scene alongside the main projection, showcasing additional campaign messaging and complementary visual effects.