Meta: Rugby World Cup Experience 2023
Digital & Experiential
- Commercial Project / 2023.11
Creative Director
As the main sponsor of the Rugby World Cup 2023, Meta created a series of memorable digital experiences that deeply connected fans with their favourite teams. To continue the excitement in the lead up to the tournament, we took fan engagement from local activations to global digital experiences. The Experience lets fans create short videos for Instagram Reels of themselves cheering, dancing, celebrating, and supporting their teams to win.
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We also launched an experiential projection show across the Parisian skyline to celebrate fans’ favourite moments from the tournament. Using a Hologauze canvas, we were able to project Meta’s rugby Superfans onto the Eiffel Tower, sliding down the iconic landmark to interact with fan messages gathered from Meta’s social platforms.
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