Launching strategically during the post-holiday slump when gym memberships typically dwindle, we collaborated with Meta, Puma, and BBDO to create The World’s Smallest Gym.

When visiting the PUMA flagship store, The East Side Mall, and The Mall of Berlin, participants could step into a 2m x 2m space transformed into an immersive fitness haven, powered by Meta Quest 3’s cutting-edge mixed reality technology. Users could enjoy virtual boxing, HIIT, and Zumba workouts – all within this compact, accessible space.