Coca-Cola sought to brighten the winter with a touch of Fanta cheer.   Together, we envisioned a digital experience that would spark festive fun and remind users of the vibrant energy of Carnival.

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We created Parade of Play, a mobile-only website integrated into the Coca-Cola app, transforming users’ phones into carnival passports.  This interactive journey whisked them away to four iconic European cities: Barcelona, Berlin, Paris and Venice, with each stop unlocking unique mini-games. For an extra incentive, those in promotional markets could collect gems throughout their travels, later redeeming them for exciting prizes within the app.

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https://www.coca-cola.com/it/it/offerings/fanta-carnevale