To drive engagement with gen Z audiences around Samsung’s Paris 2024 theme, Samsung has created The Openness Medal campaign, designed to start a social movement to celebrate the spirit of openness and those who open themselves up to new possibilities by overcoming challenges and sharing past failures. We undertook the work of medal design in this campaign.

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The transparent medals will be awarded during the Olympic and Paralympic Games to athletes, coaches, parents, school teachers, fans and those who embody this spirit of Openness.